Friday, January 8, 2010

01.08.10 // Logo

two days in a row of bad logos designed by Pentagram.

why are all the new logos stripped of personality and originality? the new Bausch and Lomb and ReNu logos are boring. the use of photography and the way it's incorporated into the packaging is so played out. and so is replacing 'and' with '+' in the company name.

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